Please feel free to edit this or any other page by adding your suggestions. I can't wait to see them!
Spring 2010 Syllabus:
View as a Word Doc.
Themes/Topics to be covered:
(These are adopted from Expansion's Social Media Marketing Strategy document)
1. Listening to conversations
2. Interpreting research (to determine share of voice; goals/objectives)
3. Identifying influencers & communities of interest
4. Creating content
5. Breaking through the clutter
6. Engaging Publics
7. Measuring Results/Determining Success
Readings:
These are the books I adopted. What other readings (books, blog posts, e-books, white papers, etc.) would you suggest?
- Detina, H. (2009). A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web. Dalton Publishing: Austin, TX.
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Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies Boston, MA: Forrester Research, Inc.
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McConnell, B. & Huba, J. (2006). Citizen Marketers: When People Are the Message. Kaplan Business.
- Israel, S. (2009). Twitterville: How Businesses Can Thrive in the New Global Neighborhoods
Foundations of Listening & Engagement: http://www.radian6.com/blog/2009/09/foundations-of-listening-and-engagement/
Social Media: Friend or Foe? http://blog.holtz.com/index.php/speakers_speeches_social_media_friend_or_foe_october_24_2008/ (podcast of a panel discussion)
Podcasts: Inside PR and For Immediate Release
PR Daily: Ragan's e-mail newsletter "Public Relations and marketing in the age of social media"
Class Projects:
Spring 2010 projects:
Personal Learning Project (*new)
Below are some of the projects I used in the past. Are there other projects students could do to demonstrate their mastery of the course content?
Blogging Project
Podcast Project
Webvideo Project
Social Media Resume Project
Search Optimized News Release Project
Create Your Own Social Media Policy
Old Syllabi:
Spring 09 Syllabus
Fall 08 Syllabus
Comments (3)
barbaranixon said
at 4:13 pm on Nov 8, 2009
Corinne -- Not quite sure where it would belong using the framework you've created, but I plan on having my students at Georgia Southern University listen to podcasts (such as Inside PR and For Immediate Release) to stay current with trends in PR. I'll also have them subscribe to Ragan's PR Daily and use topics from it for class discussion.
Corinne Weisgerber said
at 5:07 pm on Nov 8, 2009
I like that idea. I've assigned a few podcasts instead of readings before but haven't tried asking students to subscribe to them. I'll put them under readings.
Johnnie Raines said
at 4:35 pm on Dec 10, 2009
Hi...I was a PR student @ USC's J school years ago. Now I'm a professional. Real world examples of how SMedia works in business might be helpful to students. Recently I heard about an interesting SMedia campaign carried out by Ford for the relaunch of the Fiesta car in the US. These sort of case studies may inspire some great things from students. Good luck.
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