SOCIAL MEDIA FOR PR
SPRING 2011 COURSE SCHEDULE
G = Groundswell; E = Engage; BB = Blackboard
Week 1: Readings:
Wed. 01/19: Introduction to the class
Week 2:
Mon. 01/24: New Rules of PR
Wed. 01/26: Setting up blogs & SEO G: ch. 1
*HW: Complete blogging plan
Week 3: Blogging & Engagement Projects start this week - First blog posts & comments due
Mon. 01/31: Blogging Etiquette, Online Identity & Personal Brand G: ch. 2
*HW: Study other blogs
Discussion of Role of Social Media in Egyptian Unrest Gladwell reading; Debate; Class slides
Wed. 02/02: RSS & Feed Readers G: ch. 3
In-class work: set up 10 feeds
Your 2nd blog post this week needs to be a reaction to chapters 1-3 from The Groundswell
Week 4:
Mon. 02/07: Social Bookmarks & its PR Uses RWW: R.I.P. Delicious (read pink box!)
In-Class Activity: RWW activity on identifying influencers
Wed. 02/09: Twitter for PR G: ch. 4
*HW: Set up Twitter account
Your 2nd blog post this week needs to be a reaction to the RWW article on Delicious
Week 5:
Mon. 02/14: Personal Learning Networks & Social Search G: ch. 5
In-Class Activity: Perfect Match
Wed. 02/16: Infuencers & tools for identifying them Analyzing Influence on Twitter, The New Influencers, Influencers
In-Class Activity: PLN Set-up
Your 2nd blog post this week needs to be a reaction to the readings on identifying influencers
Week 6:
Mon. 02/21: Engaging audiences through Twitter (assign live-tweeting/blogging) G: ch. 6
Wed. 02/23: Writing in 140 characters G: ch. 7
Personal Learning Plan due
Your 2nd blog post this week needs to be a reaction to chapters 4-6 from The Groundswell
Week 7:
Mon. 02/28: Live-tweeting/blogging & Twitter chats G: ch. 8
Wed. 03/02: PLN Presentations SEO dirty tricks, SEO & bad publicity
Your 2nd blog post this week needs to be a reaction to chapters 7-8 from The Groundswell
Week 8:
Mon. 03/07: The Social Media Audit G: ch. 9
Wed. 03/09: How to Monitor Conversations: Google Alerts & Yahoo Pipes E: ch. 1 & 2
Your 2nd blog post this week needs to be a reaction to chapters 1-2 from Engage
Week 9: No blog posts/comments due this week
Mon. 03/14: SPRING BREAK
Wed. 03/16: SPRING BREAK
Week 10:
Mon. 03/21: Monitoring Conversations & Responding to Comments E: ch. 3 - 6
Wed. 03/23: Live-tweeting/blogging Presentations
Your 2nd blog post this week needs to be a reaction to chapters 3-6 from Engage
Week 11:
Mon. 03/28: Attention Economy, Search engine visibility, SEO E: ch. 6 - 9, Attention economy
Wed. 03/30: Finish SEO & "The Mind of Google"
Your 2nd blog post this week needs to be a reaction to chapters 6-12 from Engage
Week 12:
Mon. 04/04: SEO Workshop: headlines, links, & HTML tags (p. 334) E: ch. 9 – 12, optimizing your blog
Wed. 04/06: Social Media News Releases & Optimized Releases E: ch. 12 - 14, Foremski rant, 4 years later
Your 2nd blog post this week needs to be a reaction to chapters 12-18 from Engage
Week 13:
Mon. 04/11: Creating, distributing, & tracking web content E: ch. 19 & 20
Network studies: "Connected - How Kevin Bacon cured cancer"
Wed. 04/13: PLN Project Workday E: ch. 21 & 23, Measuring ROI
(please bring whatever you need to work on your projects)
Your 2nd blog post this week needs to be a reaction to chapters 19-23 from Engage
Week 14: Last week of Blogging/Commenting
Mon. 04/18: Social networks as a PR tool: Facebook, LinkedIn, SecondLife, etc.
Social Media Audit Due
Wed. 04/20: Social Media as Crisis Comm. Tools E: ch. 24 & 25
This week you only need one blog post: your blog revision post (see assignment description)
Week 15:
Mon. 04/25: EASTER BREAK
Wed. 04/27: Final Presentations
Week 16:
Mon. 05/02: Final Presentations
Wed. 05/04: End of Semester Evals & Course Wrap-up
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