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Social Media for PR: Spring 2013 Section 1 (redirected from Social Media for PR: Spring 2011)

Page history last edited by Corinne Weisgerber 8 years ago

COURSE SCHEDULE

JN = Journalism Next; OR = Online Reading

 

The Web, the Social Web & New Technologies
Week 1:    
Mon. 01/14:

Course Welcome & Introduction 

 

 
Wed. 01/16:

Social Web & New Rules of PR 

Quiz on the readings

OR 

Week 2:    
Mon. 01/21:

MLK Holiday - No class

 

 
Wed. 01/23:

Blogs & Wordpress

Homework: Evaluate other blogs and complete a blog questionnaire

JN: ch. 2 

 


Week 3:

Blogging & Conversation Engagement Project begins

 
Mon. 01/28:

RSS review & Blogging Etiquette

Homework: Set up Bloglines Reader 

Learning Plans due

 

JN: ch. 1 

 

 

Wed. 01/30:

Creating a visual identity for your blog or microblog

Homework: Sketch out your banners & bring pictures for your banners to class

JN: ch. 6


Week 4:    
Mon. 02/04:

NO CLASS: E-Learning Symposium 

Finish banners & Wordpress layout (Open lab time if you need it)

 

 
Wed. 02/06:

Microblogging & Twitter: Twitter Worksheet

Homework: Set up a Twitter account & add a Twitter widget to your blog

JN: ch. 4  

Week 5:    
Mon. 02/11:

Twitter for PR

HomeworkEvaluate Twitter accounts

JN: ch. 5 

 

 

Wed. 02/13:

Writing in 140 characters  - Twitter Scavenger Hunt

Homework: Find 3 examples of live-tweeting/live-blogging         

OR

Principles: Identifying Influencers & Experts
Week 6:    
Mon. 02/18:

Personal Learning Networks & identifying experts  

Homework: Build your Twitter Network        

OR 
Wed. 02/20:

Social Bookmarks & their uses (In-Class activity: RWW activity on identifying influencers)

No homework today

OR  

Principles: Engaging Online Audiences: Listening, Monitoring & Responding
Week 7:    
Mon. 02/25:

Responding to your audience: Case Studies (Motrin)

Homework: Set up Diigo and subscribe to relevant tags/users in Google Reader

 

OR 
Wed. 02/27:

Monitoring conversations: SM Audits

No homework today

JN: ch. 10 

Week 8:    
Mon. 03/04: PLN Progress Reports   
Wed. 03/06: PLN Progress Reports    

Week 9:    
Mon. 03/11: NO CLASS: SPRING BREAK   
Wed. 03/13: NO CLASS: SPRING BREAK    

Principles: Making yourself visible & Growing an Audience
Week 10:    
Mon. 03/18:

Attention Economy, Search engine visibility, SEO  

Homework: Get Twitter users to notice you

 

OR 
Wed. 03/20:

SEO Workshop: headlines, links, & HTML tags

No homework today

JN: ch. 11 

Week 11:    
Mon. 03/25:

Content Strategy: Content Curation 

No Homework today

 

JN: ch. 3; OR
Wed. 03/27:

Content Strategy: Telling Stories with Audio & Video 

Homework: Deconstructing a video & identifying shots

JN: ch.7 & 8 

Week 12:    
Mon. 04/01:

NO CLASS: EASTER BREAK 

 

 
Wed. 04/03:

Inside the Mind of Google (43 minutes) 

No homework today

 

Principles: Measuring Performance & ROI
Week 13:    
Mon. 04/08:

Social Media Metrics 

Homework: Create a bit.ly link, tweet and track it

 

OR 
Wed. 04/10:

Connected: How Kevin Bacon cured cancer (Network theory)

Homework: Set up Google Analytics

OR 

Special Topics in Social Media & PR
Week 14:

Blogging & Conversation Engagement Project ends

 
Mon. 04/15:

Social Media News Releases & Optimized Releases 

No homework today

 

OR 
Wed. 04/17:

The Dark Side of Social Media: Privacy Concerns  

Homework: Checking your digital footprint   

OR 

Week 15:    
Mon. 04/22:

Negotiating multiple identities on the social web

Homework: Reflection on your own digital identity

 

 
Wed. 04/24:

In-Class work on Personal Learning Projects

No homework today

 

Week 16:    
Mon. 04/29:

PLN Presentations 

Final Projects Due

 

 
Wed. 05/01: PLN Presentations   

 

 

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