SOCIAL MEDIA FOR PR

SPRING 2012 SYLLABUS

COURSE BLOG

Course Schedule

Assignments:

• Personal Learning Project 
• Blogging Project
• Conversation Engagement
• Curation Project
• Live-Blogging/Live-Tweeting Project

Books:

• Solis, B. (2010). Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. Hoboken, N.J.: John Wiley & Sons, Inc. (R)
• Li, C. & Bernoff, J. (2008). The groundswell: winning in a world transformed by social technologies. Boston, M.A.: Harvard Business Press. (R)
• Deltina, H. (2009). A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web. Austin, TX: Dalton Publishing. (O)

Link to Spring 2011 class 

Link to Spring 2010 class