COURSE SCHEDULE
JN = Journalism Next; OR = Online Reading
The Web, the Social Web & New Technologies | ||
Week 1: | ||
Mon. 01/14: |
Course Welcome & Introduction
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Wed. 01/16: |
Social Web & New Rules of PR Quiz on the readings |
OR |
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Week 2: | ||
Mon. 01/21: |
MLK Holiday - No class
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Wed. 01/23: |
Blogs & Wordpress Homework: Evaluate other blogs and complete a blog questionnaire |
JN: ch. 2
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Week 3: |
Blogging & Conversation Engagement Project begins |
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Mon. 01/28: |
RSS review & Blogging Etiquette Homework: Set up Bloglines Reader Learning Plans due
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JN: ch. 1
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Wed. 01/30: |
Creating a visual identity for your blog or microblog Homework: Sketch out your banners & bring pictures for your banners to class |
JN: ch. 6 |
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Week 4: | ||
Mon. 02/04: |
NO CLASS: E-Learning Symposium Finish banners & Wordpress layout (Open lab time if you need it)
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Wed. 02/06: |
Microblogging & Twitter: Twitter Worksheet Homework: Set up a Twitter account & add a Twitter widget to your blog |
JN: ch. 4 |
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Week 5: | ||
Mon. 02/11: |
Twitter for PR Homework: Evaluate Twitter accounts |
JN: ch. 5
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Wed. 02/13: |
Writing in 140 characters - Twitter Scavenger Hunt |
OR |
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Principles: Identifying Influencers & Experts | ||
Week 6: | ||
Mon. 02/18: |
Personal Learning Networks & identifying experts Homework: Build your Twitter Network |
OR |
Wed. 02/20: |
Social Bookmarks & their uses (In-Class activity: RWW activity on identifying influencers) No homework today |
OR |
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Principles: Engaging Online Audiences: Listening, Monitoring & Responding | ||
Week 7: | ||
Mon. 02/25: |
Responding to your audience: Case Studies (Motrin) Homework: Set up Diigo and subscribe to relevant tags/users in Google Reader
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Wed. 02/27: |
Monitoring conversations: SM Audits No homework today |
JN: ch. 10 |
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Week 8: | ||
Mon. 03/04: | PLN Progress Reports | |
Wed. 03/06: | PLN Progress Reports | |
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Week 9: | ||
Mon. 03/11: | NO CLASS: SPRING BREAK | |
Wed. 03/13: | NO CLASS: SPRING BREAK | |
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Principles: Making yourself visible & Growing an Audience | ||
Week 10: | ||
Mon. 03/18: |
Attention Economy, Search engine visibility, SEO Homework: Get Twitter users to notice you
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Wed. 03/20: |
SEO Workshop: headlines, links, & HTML tags No homework today |
JN: ch. 11 |
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Week 11: | ||
Mon. 03/25: |
Content Strategy: Content Curation No Homework today
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JN: ch. 3; OR |
Wed. 03/27: |
Content Strategy: Telling Stories with Audio & Video |
JN: ch.7 & 8 |
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Week 12: | ||
Mon. 04/01: |
NO CLASS: EASTER BREAK
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Wed. 04/03: |
Inside the Mind of Google (43 minutes) No homework today |
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Principles: Measuring Performance & ROI | ||
Week 13: | ||
Mon. 04/08: |
Social Media Metrics Homework: Create a bit.ly link, tweet and track it
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Wed. 04/10: |
Connected: How Kevin Bacon cured cancer (Network theory) Homework: Set up Google Analytics |
OR |
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Special Topics in Social Media & PR | ||
Week 14: |
Blogging & Conversation Engagement Project ends |
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Mon. 04/15: |
Social Media News Releases & Optimized Releases No homework today
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Wed. 04/17: |
The Dark Side of Social Media: Privacy Concerns Homework: Checking your digital footprint |
OR |
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Week 15: | ||
Mon. 04/22: |
Negotiating multiple identities on the social web Homework: Reflection on your own digital identity
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Wed. 04/24: |
In-Class work on Personal Learning Projects No homework today |
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Week 16: | ||
Mon. 04/29: |
PLN Presentations Final Projects Due
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Wed. 05/01: | PLN Presentations | |
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