Themes/Topics to be covered:

(These are adopted from Expansion's Social Media Marketing Strategy document) 

1. Listening to conversations 

2. Researching Share of Voice

3. Interpreting research to determine goals & objectives

4. Identifying influencers & communities of interest

5. Creating content

• Conceptual aspects:
  • How to create/add value
  • Creating a personal brand
  • Blogging/social media etiquette
  Technical aspects:
  • How to create podcasts, blog posts, slideshows, web video, mash-ups
  • Basic HTML
  • Basic video/audio/image editing

6.  Breaking through the clutter

• SEO, optimization 

7. Engaging:

• Ethics: transparency
• 2-way Conversation: Commenting
• Building a community
• Maintaining a community

8. Measuring Results/Determining Success

• Analyzing/interpreting metrics
• Measuring ROI