Please feel free to edit this or any other page by adding your suggestions. I can't wait to see them!

Themes/Topics to be covered:

(These are adopted from Expansion's Social Media Marketing Strategy document) 

1. Listening to conversations 

2. Interpreting research (to determine share of voice; goals/objectives)

3. Identifying influencers & communities of interest

4. Creating content

5. Breaking through the clutter

6. Engaging Publics

7. Measuring Results/Determining Success

Readings:

These are the books I adopted. What other readings (books, blog posts, e-books, white papers, etc.) would you suggest?

Detina, H. (2009). A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web. Dalton Publishing: Austin, TX. 

McConnell, B. & Huba, J. (2006). Citizen Marketers: When People Are the Message. Kaplan Business. 

Israel, S. (2009). Twitterville: How Businesses Can Thrive in the New Global Neighborhoods 

Class Projects:

Some of the projects I used in the past:

Blogging Project

Podcast Project

Webvideo Project

Social Media Resume Project

Search Optimized News Release Project

Old Syllabi: 

Spring 09 Syllabus 

Fall 08 Syllabus