Please feel free to edit this or any other page by adding your suggestions. I can't wait to see them!

Themes/Topics to be covered:

(These are adopted from Expansion's Social Media Marketing Strategy document) 

1. Listening to conversations 

2. Interpreting research (to determine share of voice; goals/objectives)

3. Identifying influencers & communities of interest

4. Creating content

5. Breaking through the clutter

6. Engaging Publics

7. Measuring Results/Determining Success

Readings:

These are the books I adopted. What other readings (books, blog posts, e-books, white papers, etc.) would you suggest?

• Detina, H. (2009). A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web. Dalton Publishing: Austin, TX. 

• Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies Boston, MA: Forrester Research, Inc.

• McConnell, B. & Huba, J. (2006). Citizen Marketers: When People Are the Message. Kaplan Business. 

• Israel, S. (2009). Twitterville: How Businesses Can Thrive in the New Global Neighborhoods 

Foundations of Listening & Engagement: http://www.radian6.com/blog/2009/09/foundations-of-listening-and-engagement/

Social Media: Friend or Foe? http://blog.holtz.com/index.php/speakers_speeches_social_media_friend_or_foe_october_24_2008/ (podcast of a panel discussion)

Podcasts: Inside PR and For Immediate Release 

PR Daily: Ragan's e-mail newsletter "Public Relations and marketing in the age of social media"

Class Projects:

Below are some of the projects I used in the past. Are there other projects students could do to demonstrate their mastery of the course content?

Blogging Project

Podcast Project

Webvideo Project

Social Media Resume Project

Search Optimized News Release Project

Create Your Own Social Media Policy

Old Syllabi: 

Spring 09 Syllabus 

Fall 08 Syllabus