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Social Media for PR: Spring 2013 Section 1

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Saved by Corinne Weisgerber
on January 12, 2011 at 2:21:08 pm
 

SOCIAL MEDIA FOR PR

SPRING 2011 SYLLABUS

  

Course Schedule

 

Assignments:

 

Books:

  • Solis, B. (2010). Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. Hoboken, N.J.: John Wiley & Sons, Inc. (R)
  • Li, C. & Bernoff, J. (2008). The groundswell: winning in a world transformed by social technologies. Boston, M.A.: Harvard Business Press. (R)
  • Deltina, H. (2009). A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web. Austin, TX: Dalton Publishing. (O)

 

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