| The Web, the Social Web & New Technologies |
| Week 1: |
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| Mon. 01/14: |
Course Welcome & Introduction |
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| Wed. 01/16: |
Social Web & New Rules of PR
Quiz on the readings
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OR |
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| Week 2: |
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| Mon. 01/21: |
Blogs & Wordpress
Homework: Evaluate other blogs and complete a blog questionnaire
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JN: ch. 2 |
| Wed. 01/23: |
RSS review & Blogging Etiquette
Homework: Set up Google Reader
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JN: ch. 1 |
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| Week 3: |
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| Mon. 01/28: |
Microblogging & Twitter: Twitter Worksheet
Homework: Set up a Twitter account & add a Twitter widget to your blog
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JN: ch. 4 |
| Wed. 01/30: |
Creating a visual identity for your blog or microblog
Homework: Sketch out your banners & bring pictures for your banners to class
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JN: ch. 6 |
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| Week 4: |
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| Mon. 02/04: |
NO CLASS: E-Learning Symposium
Finish banners & Wordpress layout (Open lab time if you need it)
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| Wed. 02/06: |
Twitter for PR
Homework: Evaluate Twitter accounts
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| Week 5: |
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| Mon. 02/11: |
Writing in 140 characters - Twitter Scavenger Hunt
No homework today
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OR
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| Wed. 02/13: |
Live-tweeting/blogging & Twitter chats
Homework: Find 3 examples of live-tweeting/live-blogging
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JN: ch. 5 |
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| Principles: Identifying Influencers & Experts |
| Week 6: |
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| Mon. 02/18: |
Personal Learning Networks & identifying experts
Homework: Build your Twitter Network
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| Wed. 02/20: |
Social Bookmarks & their uses (In-Class activity: RWW activity on identifying influencers)
No homework today
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OR |
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| Principles: Engaging Online Audiences: Listening, Monitoring & Responding |
| Week 7: |
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| Mon. 02/25: |
How to monitor conversations: Google Alerts & Yahoo Pipes
Homework: Set up Diigo and subscribe to relevant tags/users in Google Reader
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| Wed. 02/27: |
Responding to your audience: Case Studies (& SM Audits)
No homework today
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JN: ch. 10 |
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| Week 8: |
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| Mon. 03/04: |
PLN Progress Reports |
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| Wed. 03/06: |
PLN Progress Reports |
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| Week 9: |
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| Mon. 03/11: |
NO CLASS: SPRING BREAK |
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| Wed. 03/13: |
NO CLASS: SPRING BREAK |
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| Principles: Making yourself visible & Growing an Audience |
| Week 10: |
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| Mon. 03/18: |
Attention Economy, Search engine visibility, SEO
Homework: Get Twitter users to notice you
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OR |
| Wed. 03/20: |
SEO Workshop: headlines, links, & HTML tags
No homework today
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JN: ch. 11
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| Week 11: |
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| Mon. 03/25: |
Content Strategy: Content Curation
No Homework today
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JN: ch. 3; OR |
| Wed. 03/27: |
Content Strategy: Telling Stories with Audio & Video
Homework: Deconstructing a video & identifying shots
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JN: ch.7 & 8 |
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| Week 12: |
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| Mon. 04/01: |
NO CLASS: EASTER BREAK |
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| Wed. 04/03: |
Inside the Mind of Google (43 minutes)
No homework today
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| Principles: Measuring Performance & ROI |
| Week 13: |
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| Mon. 04/08: |
Social Media Metrics
Homework: Create a bit.ly link, tweet and track it
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OR |
| Wed. 04/10: |
Metrics Workshop: evaluating your own social media performance
Homework: Set up Google Analytics
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OR |
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| Special Topics in Social Media & PR |
| Week 14: |
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| Mon. 04/15: |
Social Media News Releases & Optimized Releases
No homework today
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OR |
| Wed. 04/17: |
The Dark Side of Social Media: Privacy Concerns
Homework: Checking your digital footprint
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| Week 15: |
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| Mon. 04/22: |
Negotiating multiple identities on the social web
Homework: Reflection on your own digital identity
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| Wed. 04/24: |
Social Networks as a PR tool: Facebook, LinkedIn, etc.
No homework today
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| Week 16: |
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| Mon. 04/29: |
PLN Presentations |
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| Wed. 05/01: |
PLN Presentations |
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