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Social Media for PR - Schedule - Spring 2014

Page history last edited by Corinne Weisgerber 9 years, 10 months ago


JN = Journalism Next; OR = Online Reading


The Web, the Social Web & New Technologies
Week 1:    
Tues. 01/14:

Course Welcome & Introduction 


Thu. 01/16:

Social Web & New Rules of PR 

Quiz on the readings


Week 2:    
Tues. 01/21:

Blogs & Wordpress

Homework 1: Evaluate other blogs and complete a blog questionnaire 

 JN: ch. 2 
Thu. 01/23:

RSS review & Blogging Etiquette

Homework 2: Set up Bloglines Reader 

JN: ch. 1


Week 3:

Blogging & Conversation Engagement Project begins

Tues. 01/28:

RSS review & Blogging Etiquette

Homework 2: Set up Bloglines Reader 


JN: ch. 1  



Thu. 01/30:

Microblogging & Twitter: TwitterWorksheet.docx

Homework 3: Set up a Twitter account & add a Twitter widget to your blog 

JN: ch. 4

Week 4:    
Tues. 02/04:

Creating a visual identity for your blog or microblog (Banner Workshop)

Homework 4: Sketch out your banners & bring pictures for your banners to class

*Workshop goals due

JN: ch. 6 
Thu. 02/06:

Personal Learning Networks & identifying experts  

Homework 5: Build your Twitter Network  


Week 5:    
Tues. 02/11:

Twitter for PR

No homework today




Thu. 02/13:

Writing in 140 characters  - Twitter Scavenger Hunt

Homework 6Evaluate Twitter accounts


Principles: Identifying Influencers & Experts
Week 6:    
Tues. 02/18:

Twitter for PR (finish & Case studies) 

Homework 7: Storify of your Twitter Scavenger Hunt


JN: ch. 5 
Thu. 02/20:

Social Bookmarks & their uses (In-Class activity: RWW activity on identifying influencers)

No homework today


Principles: Engaging Online Audiences: Listening, Monitoring & Responding
Week 7:    
Tues. 02/25:

Monitoring conversations: SM Audits

Homework 8: Set up Diigo and subscribe to relevant tags/users in Google Reader


Thu. 02/27:

Responding to your audience: Guest lecture 

No homework today

JN: ch. 10 

Week 8:    
Tues. 03/04: PLN Progress Reports   
Thu. 03/06: NO CLASS: SXSWedu Conference  

Week 9:    
Tues. 03/11: NO CLASS: SPRING BREAK   
Thu. 03/13: NO CLASS: SPRING BREAK    

Principles: Making yourself visible & Growing an Audience
Week 10:    
Tues. 03/18:

Attention Economy, Search engine visibility, SEO  

Homework 9: Get Twitter users to notice you


Thu. 03/20:

SEO Workshop: headlines, links, & HTML tags

No homework today

JN: ch. 11 

Week 11:    
Tues. 03/25:

Workshop Prep Day -- in-class work on the final project

No Homework today


JN: ch. 3; OR
Thu. 03/27:

Content Strategy: Curation/Telling Stories with Audio & Video 

Homework 10: Deconstructing a video & identifying shots

JN: ch.7 & 8 

Week 12:    
Tues. 04/01:

Social Media Metrics 

Homework 11: Create a bit.ly link, tweet and track it


Thu. 04/03:

Connected: How Kevin Bacon cured cancer (Network theory)

Homework 12: Set up Google Analytics


Principles: Measuring Performance & ROI
Week 13:    
Tues. 04/08:

The Dark Side of Social Media: Privacy Concerns  


Thu. 04/10:

Inside the Mind of Google (43 minutes) 

Homework 13: Checking your digital footprint



Special Topics in Social Media & PR
Week 14:

Blogging & Conversation Engagement Project ends

Tues. 04/15:

Net Neutrality

Homework 14: Reflection on your own digital identity


Thu. 04/17:



Week 15:    
Tues. 04/22:

Workshop Prep Day -- all group members need to be present

* Hand in Conversation Engagement project -- see example on Blackboard

Thu. 04/24:

Workshop (workshop slides & materials are due on the day of your presentation)

* Hand in PLN list (PLN project part 2) 


Week 16:    
Tues. 04/29:


Thu. 05/01:


* PLN reflection & extra-credit due (PLN project part 5)





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