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Schedule2015

Page history last edited by Corinne Weisgerber 7 years, 2 months ago

COURSE SCHEDULE

JN = Journalism Next; OR = Online Reading


 

Week 1

1/12     Welcome & course intro

1/14     Social Web & New Rules of PR                                                             OR 

            Quiz on the readings, pick teams & assign project 

Week 2

1/19      MLK DAY – NO CLASS

1/21      RSS & Blogging Etiquette                                                                     JN: ch. 1 

             Topics Due  

Week 3 - Social Media for Social Good Project begins this week: Blog

1/26      Blogging Etiquette & Wordpress                                                           JN: ch. 2

1/28      Creating a visual identity for your social media sites                            JN: ch. 6

             In-Class workshop; Some resources for creating a visual identity

             One-page single-spaced rationale for 3rd platform due & blog branding handout

Week 4 - Social Media for Social Good Project begins this week: Twitter & 3rd Platform

2/02      Twitter & Twitter Clients                                                                        JN: ch. 4

2/04      Finishing banners and Wordpress & HootSuite set-up 

             Blog, Twitter & 3rd social media platform need to have a complete visual ID by 2/08

Week 5

2/09      Personal Learning Networks & Identifying Experts                               OR

2/11      Twitter for PR                                                                                        JN: ch. 5

 

Week 6

2/16      Social Bookmarks & their uses & exam review                                    TBA

2/18      Exam #1

Week 7

2/23      Social Media Metrics                                                                             OR

2/25      Metrics Workshop: evaluating your social media performance             OR

Week 8 - Midterm

3/02      Attention Economy, Search engine visibility, SEO                               OR

3/04      SEO Workshop: Notice me List & optimize headlines, links & tags    JN: ch. 11 

 

Week 9

3/09     SXSWedu -- NO CLASS

3/11     Social Media Audits                                                                               JN: ch. 10 

Week 10

3/16     SPRING BREAK -- NO CLASS

3/18     SPRING BREAK -- NO CLASS

Week 11

3/23     Content Strategy: Content Curation                                                     JN: ch. 3;  OR

3/25     Content Strategy: Telling Stories with Audio & Video                           JN: ch. 7 & 8 

Week 12

3/30      Inside the Mind of Google (43 minutes)                                             

4/01      The Dark Side of Social Media: A Critical Perspective                       OR

Week 13

4/06     EASTER BREAK -- NO CLASS

4/08     Monitoring online conversations & Exam Review                               OR

            PLN Project due 

 

Week 14 – Social Media for Social Good Project ends at the end of this week

4/13     Monitoring online conversations & Exam Review                               OR

            PLN Project due 

4/15     Exam #2 

            Extra-credit due (HootSuite certification)

Week 15 

4/20     Team Presentations – Live Fit Cheap

4/22     Team Presentations – Population Pulse 

Week 16

4/27      Team Presentations – Nia, Julie and Brian 

4/29      Course Wrap-up

 

 

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