COURSE SCHEDULE JN = Journalism Next; OR = Online Reading |
Week 1 |
1/12 Welcome & course intro 1/14 Social Web & New Rules of PR OR Quiz on the readings, pick teams & assign project |
Week 2 |
1/19 MLK DAY – NO CLASS 1/21 RSS & Blogging Etiquette JN: ch. 1 Topics Due |
Week 3 - Social Media for Social Good Project begins this week: Blog |
1/26 Blogging Etiquette & Wordpress JN: ch. 2 1/28 Creating a visual identity for your social media sites JN: ch. 6 In-Class workshop; Some resources for creating a visual identity One-page single-spaced rationale for 3rd platform due & blog branding handout |
Week 4 - Social Media for Social Good Project begins this week: Twitter & 3rd Platform |
2/02 Twitter & Twitter Clients JN: ch. 4 2/04 Finishing banners and Wordpress & HootSuite set-up Blog, Twitter & 3rd social media platform need to have a complete visual ID by 2/08 |
Week 5 |
2/09 Personal Learning Networks & Identifying Experts OR 2/11 Twitter for PR JN: ch. 5
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Week 6 |
2/16 Social Bookmarks & their uses & exam review TBA 2/18 Exam #1 |
Week 7 |
2/23 Social Media Metrics OR 2/25 Metrics Workshop: evaluating your social media performance OR |
Week 8 - Midterm |
3/02 Attention Economy, Search engine visibility, SEO OR 3/04 SEO Workshop: Notice me List & optimize headlines, links & tags JN: ch. 11 |
Week 9 |
3/09 SXSWedu -- NO CLASS 3/11 Social Media Audits JN: ch. 10 |
Week 10 |
3/16 SPRING BREAK -- NO CLASS 3/18 SPRING BREAK -- NO CLASS |
Week 11 |
3/23 Content Strategy: Content Curation JN: ch. 3; OR 3/25 Content Strategy: Telling Stories with Audio & Video JN: ch. 7 & 8 |
Week 12 |
3/30 Inside the Mind of Google (43 minutes) 4/01 The Dark Side of Social Media: A Critical Perspective OR |
Week 13 |
4/06 EASTER BREAK -- NO CLASS 4/08 Monitoring online conversations & Exam Review OR PLN Project due
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Week 14 – Social Media for Social Good Project ends at the end of this week |
4/13 Monitoring online conversations & Exam Review OR PLN Project due 4/15 Exam #2 Extra-credit due (HootSuite certification) |
Week 15 |
4/20 Team Presentations – Live Fit Cheap 4/22 Team Presentations – Population Pulse |
Week 16 |
4/27 Team Presentations – Nia, Julie and Brian 4/29 Course Wrap-up |