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MetricsWorkShop

Page history last edited by Corinne Weisgerber 7 years, 5 months ago

As you learned from today's readings, it is common practice for PR professionals working in social media to have to create weekly reports of their social media campaigns' ROI. In class today, you will create such a report.

 

Your report should contain all 8 steps listed below.

 

1. A weekly performance summary. Please fill out the following form:

 

 

Twitter 

Week 3  Week 4  Week 5 Week 6 Week 7
Number of tweets          

New followers 

         

listed 

         

@mentions 

         

RTs 

         

Direct Messages 

         

Favorites

         

Link clicks

         

Impressions

         

Detail expands

         
Other action
         
           

Blog

         
Number of posts
         

Comments

         
Visits          
Unique visitors          
Page views          
Shares           
Other action          
 
         
Facebook          
Number of posts          
Page likes          
Post likes          
Comments          
Shares          
Other action          
           
Instagram          
Number of posts
         
New followers
         
Likes          
Comments
         
Other action          

 

2. Pick the 5 tweets that performed best and examine them to determine why you believe they performed so well. List the tweets (or screenshot them) and write a brief explanation noting all the factors that lead to the success of these tweets.

 

3. Pick the 5 tweets that performed worst and examine them to determine why you believe they performed below expectation. List the tweets (or screenshot them) and write a brief explanation noting what went wrong. 

 

4. Rewrite your 5 worst performing tweets taking into account what you learned from steps 2 and 3.

 

5. Pick the blog post that performed best and examine it to determine why you believe it performed so well. Write a brief explanation noting all the factors that lead to the success of that post.

 

6. Pick the blog post that performed worst and examine it to determine why you believe it performed below expectation. Write a brief explanation noting what went wrong. 

 

7. Pick the Facebook/Instagram post that performed best and examine it to determine why you believe it performed so well. Write a brief explanation noting all the factors that lead to the success of that post.

 

8. Pick the Facebook/Instagram that performed worst and examine it to determine why you believe it performed below expectation. Write a brief explanation noting what went wrong. 

 

At the end of class, please upload your report to the designated dropbox on Blackboard (under In-class assignments). 

 

 

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