As you learned from today's readings, it is common practice for PR professionals working in social media to have to create weekly reports of their social media campaigns' ROI. In class today, you will create such a report.
Your report should contain all 8 steps listed below.
1. A weekly performance summary. Please fill out the following form:
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Week 3 | Week 4 | Week 5 | Week 6 | Week 7 |
Number of tweets | |||||
New followers |
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listed |
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@mentions |
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RTs |
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Direct Messages |
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Favorites |
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Link clicks |
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Impressions |
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Detail expands |
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Other action |
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Blog |
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Number of posts |
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Comments |
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Visits | |||||
Unique visitors | |||||
Page views | |||||
Shares | |||||
Other action | |||||
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Number of posts | |||||
Page likes | |||||
Post likes | |||||
Comments | |||||
Shares | |||||
Other action | |||||
Number of posts |
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New followers |
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Likes | |||||
Comments |
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Other action |
2. Pick the 5 tweets that performed best and examine them to determine why you believe they performed so well. List the tweets (or screenshot them) and write a brief explanation noting all the factors that lead to the success of these tweets.
3. Pick the 5 tweets that performed worst and examine them to determine why you believe they performed below expectation. List the tweets (or screenshot them) and write a brief explanation noting what went wrong.
4. Rewrite your 5 worst performing tweets taking into account what you learned from steps 2 and 3.
5. Pick the blog post that performed best and examine it to determine why you believe it performed so well. Write a brief explanation noting all the factors that lead to the success of that post.
6. Pick the blog post that performed worst and examine it to determine why you believe it performed below expectation. Write a brief explanation noting what went wrong.
7. Pick the Facebook/Instagram post that performed best and examine it to determine why you believe it performed so well. Write a brief explanation noting all the factors that lead to the success of that post.
8. Pick the Facebook/Instagram that performed worst and examine it to determine why you believe it performed below expectation. Write a brief explanation noting what went wrong.
At the end of class, please upload your report to the designated dropbox on Blackboard (under In-class assignments).