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Schedule2015

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Saved by Corinne Weisgerber
on January 1, 2015 at 12:57:32 pm
 

COURSE SCHEDULE

JN = Journalism Next; OR = Online Reading


 

Week 1

1/12     Welcome & course intro

1/14     Social Web & New Rules of PR                                                             OR 

            Quiz on the readings, pick teams & assign project 

Week 2

1/19      MLK DAY – NO CLASS

1/21      RSS & Blogging Etiquette                                                                     JN: ch. 1 

             Topics Due  

Week 3 – Social Media for Social Good Project begins this week: Blog & Twitter

1/26      Blogs & Wordpress                                                                               JN: ch. 2

1/28      Twitter & Twitter Clients                                                                        JN: ch. 4 

             One-page single-spaced rationale for 3rd platform due

Week 4 - Social Media for Social Good Project begins this week: 3rd Platform

2/02      Creating a visual identity for your social media sites                            JN: ch. 6 

2/04      Finishing banners and Wordpress & HootSuite set-up 

Week 5

2/09      Personal Learning Networks & Identifying Experts                               OR

2/11      Social Bookmarks & their uses                                                              OR

Week 6

2/16      Twitter for PR & exam review                                                               JN: ch. 5

2/18      Exam #1

Week 7

2/23      Social Media Metrics                                                                             OR

2/25      Metrics Workshop: evaluating your social media performance             OR

Week 8 - Midterm

3/02      Attention Economy, Search engine visibility, SEO                               OR

3/04      SEO Workshop: Notice me List & optimize headlines, links & tags    JN: ch. 11 

 

Week 9

3/09     SXSWedu -- NO CLASS

3/11     Social Media Audits                                                                               JN: ch. 10 

Week 10

3/16     SPRING BREAK -- NO CLASS

3/18     SPRING BREAK -- NO CLASS

Week 11

3/23     Content Strategy: Content Curation                                                     JN: ch. 3;  OR

3/25     Content Strategy: Telling Stories with Audio & Video                           JN: ch. 7 & 8 

Week 12

3/30      Inside the Mind of Google (43 minutes)                                             

4/01      The Dark Side of Social Media: A Critical Perspective                       OR

Week 13

4/06     EASTER BREAK -- NO CLASS

4/08     Monitoring online conversations & Exam Review                               OR

            PLN Project due 

 

Week 14 – Social Media for Social Good Project ends at the end of this week

4/13     Exam #2

4/15    Team Presentations – Team #1

Week 15 

4/20     Team Presentations – Team #2

4/22     Team Presentations – Team #3

Week 16

4/27      Team Presentations – Team #4

4/29      Course Wrap-up

 

 

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