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Schedule2015
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Saved by Corinne Weisgerber
on February 25, 2015 at 1:58:03 pm
COURSE SCHEDULE
JN = Journalism Next; OR = Online Reading
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Week 1
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1/12 Welcome & course intro
1/14 Social Web & New Rules of PR OR
Quiz on the readings, pick teams & assign project
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Week 2
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1/19 MLK DAY – NO CLASS
1/21 RSS & Blogging Etiquette JN: ch. 1
Topics Due
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Week 3 - Social Media for Social Good Project begins this week: Blog
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1/26 Blogging Etiquette & Wordpress JN: ch. 2
1/28 Creating a visual identity for your social media sites JN: ch. 6
In-Class workshop; Some resources for creating a visual identity
One-page single-spaced rationale for 3rd platform due & blog branding handout
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Week 4 - Social Media for Social Good Project begins this week: Twitter & 3rd Platform
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2/02 Twitter & Twitter Clients JN: ch. 4
2/04 Finishing banners and Wordpress & HootSuite set-up
Blog, Twitter & 3rd social media platform need to have a complete visual ID by 2/08
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Week 5
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2/09 Personal Learning Networks & Identifying Experts OR
2/11 Twitter for PR JN: ch. 5
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Week 6
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2/16 Social Bookmarks & their uses & exam review TBA
2/18 Exam #1
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Week 7
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2/23 Social Media Metrics OR
2/25 Metrics Workshop: evaluating your social media performance OR
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Week 8 - Midterm
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3/02 Attention Economy, Search engine visibility, SEO OR
3/04 SEO Workshop: Notice me List & optimize headlines, links & tags JN: ch. 11
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Week 9
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3/09 SXSWedu -- NO CLASS
3/11 Social Media Audits JN: ch. 10
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Week 10
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3/16 SPRING BREAK -- NO CLASS
3/18 SPRING BREAK -- NO CLASS
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Week 11
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3/23 Content Strategy: Content Curation JN: ch. 3; OR
3/25 Content Strategy: Telling Stories with Audio & Video JN: ch. 7 & 8
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Week 12
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3/30 Inside the Mind of Google (43 minutes)
4/01 The Dark Side of Social Media: A Critical Perspective OR
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Week 13
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4/06 EASTER BREAK -- NO CLASS
4/08 Monitoring online conversations & Exam Review OR
PLN Project due
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Week 14 – Social Media for Social Good Project ends at the end of this week
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4/13 Exam #2
4/15 Team Presentations – Team #1
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Week 15
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4/20 Team Presentations – Team #2
4/22 Team Presentations – Team #3
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Week 16
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4/27 Team Presentations – Team #4
4/29 Course Wrap-up
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Schedule2015
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